zara menswear - homewear 2012

Zara Menswear – Homewear 2012

True Story: for the last 2 years, I have been on the search for the perfect everyday robe. Much like the search for my backpack, it was seeming to prove impossible – until yesterday. I finally found it, courtesy of David Beckham Bodywear, and it has everything that I’ve always lusted for in a robe. I can now finally stop draping bedsheets over me.

I’ve fallen so hard for it that I actually wore it out as a sweater earlier in the day with the simple removal of the tie. Jedi-like, yes, enviable… I don’t doubt it. As I made my way to the post office garbed in my newest treasure, a thought came to mind; loungewear has become the majority of my wardrobe. All my blazers and wax denim account for about 25% while my sleepwear/loungewear make up the remaining total. My loungewear is the submerged body of an iceberg hidden under the waters, out of plain view.

Online shopping, I also find myself perusing the homewear sections more than any other. All that breathable cotton, all those long johns, all those onesies… it’s basically the equivalent of pornography for the comfort-first consumer.

Noticeably over the last few seasons, all things embodied by loungewear have become a quintessential part of a modern wardrobe. Browse through Lookbook and any style blog for a few minutes and you’ll find that ranking after studs, shredded denim and ombre hair, are slouchy/oversized jumpers. It evokes something of a candid “I don’t care” vibe.

And of course there is what I dub the “university/college student uniform”; hoodies emblazoned with a school’s logo, baggy sweat pants and uggs (aka UGHS) or ratty sneakers for the guys.

But aren’t sweat pants just that – sweat pants? Can you really categorize schlubby clothing and ‘fashionable’ gear as two separate entities? Some people seem to think so.

The roster includes:

Alexander Wang


Alexander Wang Resort 2013


Alexander Wang Pre-Fall 2013

New York’s golden boy, Alexander Wang has built his loyal following off of his sportswear and his t-shirts and sweats.

Now as the newly appointed creative head of Balenciaga following Nicolas Ghequière’s departure, perhaps the Parisian house’s runways will now be littered with techno-fabric loungewear? A hologram robe accented with acetate and python sleeves perhaps? Not entirely reminiscent of Cristobal’s archival work but close enough.

Dolce and Gabbana


Dolce and Gabbana Spring/Summer 2009, Dolce and Gabbana Fall/Winter 2010

The duo’s Spring/Summer 2009 was crammed with the then-newly dubbed pyjama suit. Surprisingly enough, it became a seasonal trend for that s/s season but only editorially in magazines. I can only assume that not many women rolled out of bed and walked into the office.

Stella McCartney


Stella McCartney Fall/Winter 2011, Stella McCartney Spring/Summer 2012


Adidas x Stella McCartney Fall/Winter 2012

The English in Paris, the queen of casual cool – Stella’s work wouldn’t be classified as actual loungewear but can be argued as the upscale cousin. Celebrities are suckers for her jumpsuits and it is not too uncommon to find herself dressed in one her matching ensembles. Her line with Adidas also showcases her cool and easy design sensibility.


Over the last few years, I’ve found that comfort really is important. Before you write this off as an obvious statement, it really isn’t. Many who are fashion obsessed sacrifice comfort for image. Whenever a garment is comfortable, those wearing it seem to always point it out. Why? Because fashion and comfort are usually thought as complete opposites. What is comfortable isn’t stylish and what is fashion-forward isn’t comfortable.

I would have never imagined myself professing this to the general public but wearing sweatpants outside of the home and gym is something that I wholeheartedly approve of. Not just sweatpants; long johns, robes, oversized hooded sweatshirts – it’s all good.